![]() Test engagement by changing up your primary photograph, or updating your title and/or tags to match buyers expectations for the item. Low click through rates (CTR) may encourage you to adjust factors in your listing to better resonate with shoppers who are viewing your listing in search results. Boost new products: If there are other listings you’re interested in testing (an exciting new product line, for example) you can take the budget you were spending on the less-than-stellar listings, and put it toward advertising the new listings to see how shoppers respond.Switch things up seasonally: Consider how interest in each item may vary with the seasons, and adjust which listings are being promoted to appeal to relevant shoppers.Focus your budget: Stop spending on the items that aren’t performing (looking at your current ROAS average, calculated above using your 30-day total revenue/total cost) and put that money behind the listings that are getting more views and sales.To calculate your current ROAS average to create a custom benchmark, look at your past 30 days total revenue, and divide that number by your total cost.īased on the ROAS range you’re seeing across your listings, it’s easy to make optimization adjustments, including the following: ![]() ![]() Review Understanding Your Ads Performance to learn more about performance metric calculations. ROAS varies greatly by industry, but a common benchmark used is 2.8 ROAS. The ROAS calculation answers an important question: For every $1 spent on advertising, how many dollars in revenue are being generated? Metric to watch: ROASĪ popular way to determine your strongest performers is by looking at which listings are driving the highest return on advertising spend (also known as “ROAS”). But once your Etsy Ads campaign has run for at least a month, you can optimize your paid advertising by refining which listings you promote based on performance. When you first start running an Etsy Ads campaign, we recommend promoting all of your active listings. On the page you can see all these stats for each of the listings you’re advertising, and use the toggle to quickly start or stop advertising a specific listing based on how it’s performing. These more detailed stats can help you better understand which ads are bringing you the most traffic-and profit-so you can make the most of your advertising budget. ROAS tells you how much you've made from every dollar you’ve invested in advertising. Now in the Etsy Ads dashboard, you can see the click rate and return on ad spend (ROAS) for each of the listings you’re advertising.Ĭlick rate is the percentage of your ad views that result in a click. Read on for an overview of new data available when running an Etsy Ads campaign, along with tips for adjusting your approach based on your shop’s unique performance. Reviewing the information available regularly lets you optimize your advertising based on seasonal trends, inventory changes, and evolving marketing goals. The data in your Etsy Ads dashboard can help you make informed decisions when running a campaign.
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